However, with a minimum entry of £5,000 these may not all be suitable for smaller marketing budgets.Īudio ads appear every fifteen minutes on the free service, exposing users to frequent ads that cannot be skipped. There are many different ways of advertising with Spotify. Spotify advertising has shown to be far more responsive than traditional commercial radio ads, and it works particularly well for reaching Millennials who actively use the service.Īdvertising on Spotify allows you to reach the right people, as it’s possible to target individuals based on age, sex, postcode/region/country and even time of day. In fact, many users have shown they don’t actually mind exchanging ads for free music. While you can pay for a Spotify account with unlimited listening and no advertising, predominantly listeners will use the free version in exchange for the odd audio ad, periodically played while listening.
On average that’s more time than that spent on Facebook, twitter and Snapchat combined. Commuting, relaxing, working, they have access to it. The average listener will spend 148 minutes on Spotify across devices and all areas of their life every day. It also has more than 20 million songs available and has users across 55 countries. Since its launch in 2006, Spotify has grown to have more than 6 million paying subscribers and 24 million active users globally. Advertising on Spotify is far more effective than traditional radio advertising in its targeting, delivery and tracking. Without proof of ROI, it's impossible to optimise marketing without unhelpful amounts of guestimation. In an increasingly monetised marketing arena, this approach isn’t feasible. “Hey Jim is that radio ad playing again? We just had another 2 calls in” Radio is notorious for the inability to track its affects: Spotify's offering addresses some of traditional radio's major flaws.
Why advertising on Spotify is such a big deal
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